BACKGROUND

Connecting parents to children

Google makes life easier for families by providing software and hardware solutions to better understand our world. In the recent boom of smart home tech, Google Home was born. This connects people to integrated devices and software through voice commands. But what if Google Home could connect parents to their children?
Even with all the information in the world, nothing can prepare new parents for the humbling adventures of newborn baby care. It transforms you. For those who are ready, a baby teaches them to adjust their plans. And for those who decided to just go with it? Well, they’re searching Google for guidance.

OPPORTUNITY

Let's make smart parents

Google can be a personal resource, providing data-driven insights when parents need it. None can compete with Google’s voice assistant technology, its control over relevant and accessible content, and it’s product integration through android and software solutions. I wanted to design a solution that leverages those qualities and empowers parents during one of the most stressful times in their lives.

Google Newborn is a smart baby tracker that connects you to your baby through meaningful data.

GOOGLE NEWBORN

Hands-Free Recording

Usually, parents don’t have time to pull out their phone to record information about feeds and diapers or even sleep. Share your baby’s activities for easy recording and ask for updates about your baby’s sleeping, feeding, and diaper routine.

GOOGLE NEWBORN

Get tips and encouragement

Gain insights for your baby’s care when you need it. Notifications are sent to your phone as needed, linking you to advice regarding specific inquiries and baby milestones.

GOOGLE NEWBORN

Integrates with powerful tools

All of this data can be organized through Google applications like Keep and Calendar. Have a visit to the doctor? Open your Keep app and review your progress notes. How about your baby’s routine? See your Calendar to see differences day by day.

RESULTS

A newborn confidence

As users lean on Google Newborn to help their families, it will only strengthen their resolve to be better parents. Armed with information and digital assistance only a “Hey Google” away, parents can act with surety as they care for their little loved ones. Google can be just another addition to the family.
As smart home technology strives to be more human, Google has an opportunity to not only be present in the home, but participate. With Google Newborn connected to Google Home, it opens doors to make more intuitive technology that fits our needs.
As smart home technology strives to be more human, Google has an opportunity to not only be present in the home, but participate. With Google Newborn connected to Google Home, it opens doors to make more intuitive technology that fits our needs.
"I would have loved to have this for our daughter. Specifically, the recording/ logging feature and baby milestones would've been most helpful."
– Cordell Badger, Father
"This would put our minds at ease, knowing we'd have the ability to track and monitor the baby's daily activities."
– Shelly Schmidt, Expecting Parent

PROJECT REVIEW

Google Newborn

CLIENT
Google, Personal Project 

MY ROLE

I worked on this project as the lead designer and product manager, with goals to better understand user onboarding through voice experience technology.

TIME FRAME 
4 wks, November 2017 
Main areas of responsibility:
Management
UX analysis (flows and persona)
Design
Lo-fi prototyping

Design & Development Process

In the summer of 2017, My wife and I welcomed our first baby. I’d like to say that I was excited, but honestly it was petrifying. As we rolled our baby out through those hospital doors, the only instruction to guide us were two printed handouts and an invitation to call a congested hotline.
As we pencil-filled in our hospital worksheet to track our baby’s progress, we knew there had to be a better way. As I researched, I was confused by the many baby tracking options, we eventually found one that seemed right and didn’t cost much. But even though it was digital, the challenge of recording feeds, diapers, and nap times were difficult because of unclear iconography, UI usability, and onboard strategy.
Stripping down these baby tracker applications, I wanted to find out how technology can help guide parents through baby tracking and integrate information into current platforms. With its product surge in the smart home category, Google felt like the right fit for this product.
Project intentions: 
VUI application
This developing technology with Google Home would be perfect in the hands of those who need extra hands.
User Onboarding best practices
As with any new device or tech, it’s important that I develop user flows with an instruction design plan in place.
Communications within Brand Guidelines
Google products all fit in the world of material design. I would need to audit my designs according to that standard.
DISCOVERY
DEFINE
DESIGN
DEVELOP

DISCOVERY

Seeing the big picture

The market is filled with baby trackers that all do the same thing. Typical products display the feed, sleep, and diaper recordings that parents must manually input into their application. From there, they can see how much the baby is eating, when they should sleep, and if they’re healthy. Looking past the numbers, the data shows trends that reveal the baby’s living patterns.
Raising a child is such a unique experience for each parent that it made it difficult to make any sweeping conclusions about the app. Instead of doing surveys to get general information about parents’ needs, I opted for doing a series of in-depth interviews with parents both expecting their first child and parents who recently had their first child within 6 months. My main goal was to see their differences in understanding regarding child care.
All together, I interviewed 12 parents who were excited to share their opinions on child care. I placed quotes and tips into specific categories and summarized content into consumer insights that would shape my design thinking.
Consumer insights from the interviews
Parents have different emotions for the coming baby.
New parents are willing to reach out to their internet family.
A baby’s routine is a mystery to new parents, still.
Parents are actively looking for an ease to baby burden.

DEFINE

Get to know the parents

After the research and interviews, first-kid parents would be the most excited about a baby tracker. But when I rounded up couples that were expecting children and recently had children, I realized that I was forming two targets for this product. These two groups had different mindsets and expectations for the product, and I knew that marketing to them with the same messaging is the same tactic that most baby tracker apps do.
The Planners
A group of people interested in preparing for a child months before. They are excited to know everything about their developing baby and want to buy a product that can help them accomplish this.
The Stressed Parents
The other group that’s focused on finding solutions to their changed lifestyle. They’re using inefficient methods of baby tracking and are interested in alternatives that can give them comfort and empowerment.
Seeing these parents play out these scenarios of baby care, I wrote and illustrated use cases in which this Google product would make a difference in their lives. These documents helped me determine the simplified UI navigation for the product.

DESIGN

Setting the rules

This phase of the project was intriguing to me because it wasn’t just about designing new icons and layouts—it was about designing a new system of interaction. I wanted to carefully lay out plans of how Google Newborn operated and cooperated with Google Home.
Clean UI through color 
The branding was simple given Google’s extensive material design guidelines. Most other competitive baby trackers use large amounts of iconography that I found confusing, especially for new parents. Instead, I only used basic icons supplied by Google, and then focused on the products color makeup. There are three core activities of a newborn: Feeding, sleeping, and changing diapers. I assigned a color to each to help distinguish different activities.
Making a voice user experience
How would the user interact with the Google Home? Looking at my use cases, I made extensive lists of how a parent could interact with Google Home and learn about their baby.
New tech means new onboarding
Google Newborn exists without Google Home, but together the products can change a family. Our marketing incentivizes their partnership and beyond that the Newborn app will onboard customers, asking them to sync their Google Home product. As they do so, they’ll be welcomed to an action-oriented instruction.

DEVELOP

Bringing it home

To help transition the advertising messaging from a marketing team to product team, I developed a campaign launch guide to help identify messaging and themes that would be appropriate for the target consumer. I outlined the time before and after the pregnancy that the consumer would be most interested in the product offering.
With the wires and systems outlined, it was time to develop the plans into high-fidelity mockups. I wanted to use our stylized baby as a fun way to add some positivity to the app. The baby would animate to illustrate a tip or present a recording category within the application.
Welcome Tutorial
Additional Screens

Get in touch

Talk to me 801 380 7986

Email me hello@billyreano.com

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About me

I never saw myself being a swordfish, but here I am, swimming and spearing...
© 2018 Billy Reano.
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