BACKGROUND

Share-worthy moments

People love to share their adventures almost as much as the adventure itself. Instagram thrives as an interactive platform where users can post moments in their lives through pictures as they happen. As user needs change, more products are introduced to help them decorate and share their photos and videos in creative ways. Bottom line, though, is that people enjoy sharing their photos when they’re proud of the pictures they’ve taken. 
One moment where Instagram users can feel excited and confident about sharing their experiences online is while on vacation. But during this prime time of exploration, users run into issues that keep them from posting. Common reasons range from overlooking photo opportunities to plain forgetfulness.

OPPORTUNITY

Overcoming photo FOMO

These photo-taking problems come before Instagram’s family of apps can help. I sought to provide users with a unique experience that leads users to popular photo opportunities along their journey. 

Venture is a discovery app that helps you find incredible views while on vacation.

INSTAGRAM VENTURE

Photos lead the way

Browse popular locations nearby with the help of your fellow Instagrammers, choose a spot that catches your eye, and let the Venture app guide you right to it.

INSTAGRAM VENTURE

Post photos during down-time

Instagram photos are saved to a vacation folder within Venture. You can look through your stash to edit and publish at any time. Or you can wait until you get home, where you can select from your collection the ones you’d like to share to the world. 

RESULTS

Proof is in the Posting

Instagram's Venture isn't just a catalyst for sharing more photos. Users will find that as they become exposed to more scenic environments, the quality of their photos will improve. Tied heavily to the information on popular locations visited and feedback on experiences, Venture is a smart tool that delivers relevant content to those exploring. Wherever they go, they're sure to find the best photo opportunities.
"I could totally see myself using this. Since I'm already taking photos, it'd be awesome to know other places to check out."
– Nelson Rader, @nelsonrader
"Vacations aren't relaxing—they're just as busy as being at home. Sometimes you need this to get you out and see something you would have missed."
– Ali Strate @alisonstrate

PROJECT REVIEW

Instagram Venture

CLIENT
Instagram, Personal Project 

MY ROLE

I worked on this project as the lead designer and product manager, with goals to better understand user onboarding through geo-location technologies.

TIME FRAME 
6 wks, October - November 2017 
Main areas of responsibility:
Management
UX analysis (flows and persona)
Design
Lo-fi prototyping

Design & Development Process

Design intentions:
- Geo Location tactics
- User Onboarding best practices
- Create a product that fits within Brand guidelines and communications
DISCOVERY
DEFINE
DESIGN
DEVELOP

DISCOVERY

Headline for Discovery

Thoughts pertaining to other photo taking apps, and Instagram traditions
In the moment vs. premeditated
Results of the Survey and Interviews

Consumer Insights helps defining the market position

What's written here will describe additional design decisions I make. 
Teenagers
90%
First-Jobbers
75%
Mid-Age Workers
60%
Experience-Workers
50%
Competitive Review
Survey Questions
Survey Results infographic
Survey Quotes

DEFINE

Headline for Define

Vacation Posting norms and design considerations
User Personas

Design Decisions

User Journey
User Personas
User Stories

DESIGN

Headline for Design

Creating a whole new app vs. building infrastructure within Instagram
Family of app design considerations
Onboarding practices

Design Decisions

Brand Style Guide
User Flow
Annotated Wireframes
High Fidelity comps
Use Cases

DEVELOP

Headline for Develop

Building the app prototype

Learnings & considerations

Prototype
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